How to Quickly Build Trust with Your Audience

build trust with your audience

The internet has been nothing short of revolutionary in changing the way companies do business. People far outside our traditional marketplace can learn about us and do business with us. Regionally, nationally, even globally. But there’s one huge disadvantage—it’s hard to establish trust with those who don’t know us. Especially when the only way to … Read more

Be an Email Marketing Success Story

email marketing success

In the February issue of Bite-Size Marketing Digest, we talked about how email marketing is trouncing social media in getting new customers. (For a quick review of the content in a SlideShare deck, click here and scroll to the bottom.) But what exactly is email marketing? What are the keys to using it successfully? Email … Read more

Email Marketing Trounces Social Media

email marketing trounces social media

Few marketers doubt the value of social media for business success these days. And the purpose of this issue isn’t to diss SM and that value. But when it comes to getting customers, email marketing still performs 40 times better than Facebook and Twitter combined. So while being social is important, you can ignore those … Read more

Is Your Website Content Easy to Read?

easy website content

There are loads of ways you can ensure your website’s content is easy for your visitors to read. Why is this important? So they’ll read it! You want them to see clearly, quickly and easily that you can solve their problem or help them gain what they want. We’ll cover just 5 of these in … Read more