We can have the best SEO in the world, but if we don’t have a plan in place once visitors reach our website, all that effort into SEO and search is useless. How do we convert those visitors into leads? By attracting them with a bait piece (also known as a lead magnet). Let’s go … Read moreHow to Convert Your Website’s Visitors into Leads with a Bait Piece [Slide Show]
Social Media can work hard for your organization…if you use it strategically! Skim through this, then see the infographic below for 11 ways to take advantage of the digital phenomenon called social media: 1. Expand your reach Most of your target audience—even your avid followers—aren’t going to your website. But they are on social media. … Read moreSocial Media: 11 Ways to Use It Strategically [Infographic]
Email is roughly 40% more effective for sales than social media, using your own in-house email list. But all emails are not the same—at least they shouldn’t be. Let’s take a look at two very different types of emails and how to use both in your marketing… An email newsletter (or e-newsletter) falls under the … Read moreEmail Newsletter vs. Email Marketing: What’s the Difference?
A regular e-newsletter is one of the best ways to build relationships with prospects, and stay in touch with your customers or clients. But how do you send your e-newsletter? If you’re a small enough business to wonder if the monthly expense is worth subscribing to an email marketing service — don’t wonder any longer. … Read moreWhy Use an Email Marketing Service?
Using photos in marketing is a wide-spread and recommended practice. There are good, bad and illegal ways to use them, though, and what you don’t know can hurt you. Back when everything was just in print, it was a lot more work and expense to get and use photos. These days, the digital revolution has … Read moreUsing Photos: The Good, the Bad and the Illegal