How to Convert Your Website’s Visitors into Leads with a Bait Piece [Slide Show]

attract leads with a bait piece

We can have the best SEO in the world, but if we don’t have a plan in place once visitors reach our website, all that effort into SEO and search is useless. How do we convert those visitors into leads? By attracting them with a bait piece (also known as a lead magnet). Let’s go … Read moreHow to Convert Your Website’s Visitors into Leads with a Bait Piece [Slide Show]

Social Media: 11 Ways to Use It Strategically [Infographic]

Social Media can work hard for your organization…if you use it strategically! Skim through this, then see the infographic below for 11 ways to take advantage of the digital phenomenon called social media: 1. Expand your reach Most of your target audience—even your avid followers—aren’t going to your website. But they are on social media. … Read moreSocial Media: 11 Ways to Use It Strategically [Infographic]

Email Newsletter vs. Email Marketing: What’s the Difference?

email newsletter vs email marketing

Email is roughly 40% more effective for sales than social media, using your own in-house email list. But all emails are not the same—at least they shouldn’t be. Let’s take a look at two very different types of emails and how to use both in your marketing… An email newsletter (or e-newsletter) falls under the … Read moreEmail Newsletter vs. Email Marketing: What’s the Difference?