“Is my website user and Google friendly?” If you’ve never asked this question, you should! Your business website needs to be written and designed for two different audiences: your target audience (your users) and Google (search engines). The handy thing is that when your website is user-friendly it’s also Google-friendly, and vice-versa. Here’s what I … Read more
Being a Trusted Authority in your industry is a huge key to business success. Whether you already have some good, solid authority or have yet to build it—there are many ways to increase your authority with your target audience. What or who is an Authority? Someone others look to for answers, approval, direction, correction—someone who’s … Read more
We can have the best SEO in the world, but if we don’t have a plan in place once visitors reach our website, all that effort into SEO and search is useless. How do we convert those visitors into leads? By attracting them with a bait piece (also known as a lead magnet). Let’s go … Read more
Social Media can work hard for your organization…if you use it strategically! Skim through this, then see the infographic below for 11 ways to take advantage of the digital phenomenon called social media: 1. Expand your reach Most of your target audience—even your avid followers—aren’t going to your website. But they are on social media. … Read more
Email is roughly 40% more effective for sales than social media, using your own in-house email list. But all emails are not the same—at least they shouldn’t be. Let’s take a look at two very different types of emails and how to use both in your marketing… An email newsletter (or e-newsletter) falls under the … Read more