Autoresponders are emails you’ve set up through your email marketing service that are sent automatically based on time or an action of a visitor.
For example, when you purchase a project and receive a thank you email—that’s an autoresponder. If you get follow-up emails from that company, those are also autoresponders.
The advantage of them, of course, is once they’re written and set up, it’s hands-off from there.
This infographic gives an overview of what autoresponders can do and how you can use them.
Brought to you by GetResponse Email Marketing
Autoresponders are a standard feature in most paid email marketing services. (MailChimp’s free version doesn’t include automation.)