I subscribe to several email newsletters (or e-newsletters). In fact, I’ve signed up for so many I finally started unsubscribing to those I rarely read.
But one I always read is The Likeable Expert Gazette by Michael Katz.
Michael built his freelance business from scratch using email newsletters as his only marketing tool. So I listen to what he has to say about them! (and have read a couple of his books and taken his Creating Email Newsletters course through AWAI.)
This infographic landed in my inbox today and I want to share it with you. It’s an easy-to-digest overview of what makes an email newsletter more likely to be opened, read and shared…issue after issue.
I’m still building these keys into my own newsletters to make them more effective.
Like this infographic? Subscribe to my twice-monthly marketing newsletter here for more of the same.