How to Use Autoresponders [Infographic]

Autoresponders are emails you’ve set up through your email marketing service that are sent automatically based on time or an action of a visitor. For example, when you purchase a project and receive a thank you email—that’s an autoresponder. If you get follow-up emails from that company, those are also autoresponders. The advantage of them, … Read more…

Relationship Marketing Resources

If you’ve read my special report Relationship Marketing Ideas for Outdoor Organizations, you’ve already had a brief introduction on the topic. (If you haven’t read it, you can get it as a free download here) There are many online sources that dive into Relationship Marketing more deeply. Here are a few articles I’ve found helpful: … Read more…

Should Your E-Newsletter Look Like Your Website?

How to design an email newsletter—does it matter? Should it look like your website? Should it look like an email you send to a friend? A combination? It depends. I’ve subscribed to many newsletters from many different types of businesses. If you do that too, you’ll notice something… Some look just like the company’s website … Read more…