How to Convert Your Website’s Visitors into Leads with a Bait Piece [Slide Show]

attract leads with a bait piece

We can have the best SEO in the world, but if we don’t have a plan in place once visitors reach our website, all that effort into SEO and search is useless. How do we convert those visitors into leads? By attracting them with a bait piece (also known as a lead magnet). Let’s go … Read moreHow to Convert Your Website’s Visitors into Leads with a Bait Piece [Slide Show]

Email Newsletter vs. Email Marketing: What’s the Difference?

email newsletter vs email marketing

Email is roughly 40% more effective for sales than social media, using your own in-house email list. But all emails are not the same—at least they shouldn’t be. Let’s take a look at two very different types of emails and how to use both in your marketing… An email newsletter (or e-newsletter) falls under the … Read moreEmail Newsletter vs. Email Marketing: What’s the Difference?

Are You Marketing to Your Most Valuable Audience?

your most valuable audience

Do you know who your most valuable audience is? Does it make more sense to market to someone with a 20% probability of buying, or a 70% probability? That’s not a hard question to answer. But every day businesses choose to focus on the 20%. Hmmm. Who’s your most valuable audience? Your current customers. (If … Read moreAre You Marketing to Your Most Valuable Audience?

Are You Making these Common Content Marketing Mistakes? [Infographic]

content marketing mistakes

Content marketing is a great tool for building your business…if you use it right, that is! None of us is immune to mistakes, but knowing what to look out for is half the battle in avoiding them. Here’s a brief look at 15 common marketing mistakes: Inconsistency—You post or email content whenever the mood strikes … Read moreAre You Making these Common Content Marketing Mistakes? [Infographic]