How to Use Autoresponders [Infographic]

Autoresponders are emails you’ve set up through your email marketing service that are sent automatically based on time or an action of a visitor. For example, when you purchase a project and receive a thank you email—that’s an autoresponder. If you get follow-up emails from that company, those are also autoresponders. The advantage of them, … Read more…

10 Ways to Leverage Your Likeability

be likeable

Skepticism. According to an article posted last week by copywriter Clayton Makepeace, skepticism is the prevailing attitude we’re facing in our marketing efforts these days. (The entire article is worth the read. You can find it here.) As he points out, it’s no surprise we don’t believe much of what we see, read and hear … Read more…

Relationship Marketing Resources

If you’ve read my special report Relationship Marketing Ideas for Outdoor Organizations, you’ve already had a brief introduction on the topic. (If you haven’t read it, you can get it as a free download here) There are many online sources that dive into Relationship Marketing more deeply. Here are a few articles I’ve found helpful: … Read more…

Should Your E-Newsletter Look Like Your Website?

How to design an email newsletter—does it matter? Should it look like your website? Should it look like an email you send to a friend? A combination? It depends. I’ve subscribed to many newsletters from many different types of businesses. If you do that too, you’ll notice something… Some look just like the company’s website … Read more…