75% of Businesses Aren’t Taking Full Advantage of These…

What is this easy, versatile tool? The email autoresponder. Maybe you’re already using autoresponders in your marketing, customer support, customer nurturing strategy, and sales. If you are, you already know the advantages and have reaped some of the rewards. Maybe you don’t know what I’m talking about. Or if you do, you’re not sure how … Read more75% of Businesses Aren’t Taking Full Advantage of These…

Do you have a Secret Weapon?

I subscribe to quite a few e-newsletters from more experienced writers and marketers. One of them is by Michael Katz, the self-described “Chief Penguin” of Blue Penguin Development. He’s known for his expertise on publishing e-newsletters, and for helping solo entrepreneurs with their own marketing. Michael’s e-newsletter today really caught my attention because he talks … Read moreDo you have a Secret Weapon?

Best Practices for Marketing Your Small Business

The most successful businesses are the ones who market the most successfully. I read something along that line recently. I can’t remember where, but it stuck. Some of us love to market. Others of us see it as the necessary evil of doing business. But however you look at it, your business can’t be successful … Read moreBest Practices for Marketing Your Small Business

How to Use Autoresponders [Infographic]

Autoresponders are emails you’ve set up through your email marketing service that are sent automatically based on time or an action of a visitor. For example, when you purchase a project and receive a thank you email—that’s an autoresponder. If you get follow-up emails from that company, those are also autoresponders. The advantage of them, … Read moreHow to Use Autoresponders [Infographic]