Should Your E-Newsletter Look Like Your Website?

How to design an email newsletter—does it matter? Should it look like your website? Should it look like an email you send to a friend? A combination? It depends. I’ve subscribed to many newsletters from many different types of businesses. If you do that too, you’ll notice something… Some look just like the company’s website … Read more

Are You Using this Powerful Marketing Tool?

They’re known by a number of different names: email newsletters, e-newsletters, e-zines. What makes them such an effective marketing tool? “Newsletters are one of the most powerful tools you have at your disposal.” – Dan Kennedy, consultant, business coach, strategic advisor, etc. “Every newsletter that you send serves to solidify the connection between your company … Read more