Social Media: 11 Ways to Use It Strategically [Infographic]

Social Media can work hard for your organization…if you use it strategically! Skim through this, then see the infographic below for 11 ways to take advantage of the digital phenomenon called social media: 1. Expand your reach Most of your target audience—even your avid followers—aren’t going to your website. But they are on social media. … Read moreSocial Media: 11 Ways to Use It Strategically [Infographic]

Email Newsletter vs. Email Marketing: What’s the Difference?

email newsletter vs email marketing

Email is roughly 40% more effective for sales than social media, using your own in-house email list. But all emails are not the same—at least they shouldn’t be. Let’s take a look at two very different types of emails and how to use both in your marketing… An email newsletter (or e-newsletter) falls under the … Read moreEmail Newsletter vs. Email Marketing: What’s the Difference?

Are You Marketing to Your Most Valuable Audience?

your most valuable audience

Do you know who your most valuable audience is? Does it make more sense to market to someone with a 20% probability of buying, or a 70% probability? That’s not a hard question to answer. But every day businesses choose to focus on the 20%. Hmmm. Who’s your most valuable audience? Your current customers. (If … Read moreAre You Marketing to Your Most Valuable Audience?