Blog posts and articles are the core of your content marketing strategy. They’re vital to successful SEO, because the more content you have on your website for the search engine spiders to crawl through, the more they like it.
And they’re a terrific way to build your reputation with your target audience as an expert in your field.
When I think of an article, I think of informational or educational content. A little more formal — although still with a conversational tone. A little on the longer side. In fact many of the highest-ranking articles on Google are well over 2,000 words.
When I think of a blogging, I think of reader engagement. Informal. Inviting comments and dialogue. A little on the shorter side (300-800 words). They help to humanize your business, and give it personality.
Both articles and blog posts will get the most engagement from your readers when the content focuses on them — so be helpful, teach them, offer training and tips, give them valuable information, help them solve a problem.
“Since working with Sharon Brodin, our online and thought leadership content has dramatically improved…Sharon is very creative yet meticulous in her writing style, while always remaining professional and timely with her work. She also has a strong understanding of search engine optimization and copywriting best practices.”
– Andrew Stern, Marketing Supervisor at Bending Branches/Aqua-Bound
Both can be important elements in your content marketing plan.
(If you’re not convinced content is necessary, check out “Not Using Content Marketing? 5 Stats that Show You’re Becoming Irrelevant”)
Maybe you’ve noticed many businesses are producing content daily — even several times a day. You don’t have to try to keep up with them. But having fresh, relevant content on your site a few times a month will attract both search engine ranking and encourage your visitors to come back for more.
If you have great intentions but are struggling for equally great follow-through, let me know! I can help by writing, and maybe even posting for you.
For more details, email (firstname.lastname@example.org) or call (952-222-0620) today.